This article will lead and teach you the secrets and techniques on how to make money through Facebook.
It is important to note that there is no need for technical skills. There is no set up cost to start making money from Facebook.
Introduction and statistics on Facebook.
Facebook ranks first as the site with the most visits. The real power of Facebook can be seen in the following amazing statistics:
In the world:
• Over 400 million active users;
• Over 60 million status updates are published on the day;
• Over 35 million users update their status each day;
• Over 3 billion images are uploaded to the site each month;
• Over five billion pieces of content are shared every week;
• Over 3 million active pages;
• Over 3.5 million users
• Over 60% of users log in once a day
• Average surfing time: 1 hour
• Over 450,000 users surf through the cell phone
So let’s start making money.
No, this is not the time to raise your head and expect that the money will fall from the sky. However, there is light at the end of the tunnel. Persistence and the close monitoring of the techniques and tips will bring results.
The real results are measured by your dedication. The more dedicated you are, the more successful the results will be.
In this article, we will talk about:
Marketing your products on Facebook.
Other Facebook resources.
Other sources of income.
Marketing your products
Facebook is a great and recommended platform for selling your products. If you do not have a product, do not worry. There are sites and examples on how to promote other products as if they were yours.
1.1 Use your Facebook profile to view your products.
The first thing we do to market our product is to prepare a product profile on our facebook profile:
Upload, describe, and price your products.
Upload photos of products.
Upload your photos with the product, behind the scenes scenes, etc., aim to create a personalized atmosphere and make it less formal.
Upload and share videos.
Create a dialog with friends on your Facebook page.
Log in to groups in the same field, give good tips and publish your product.
Creating a website or blog always helps.
The main goal is to bring traffic to your site and make the customer buy.
Do not forget to be interesting and consistent.
1.2 Facebook Market
The Facebook market is a kind of job board with many merchants using it. It deserves mention because it’s the easiest way to start selling your products.
With the Facebook market, you can buy and sell anything using the easy listing service. You can put for sale whatever you want and whatever you have. The Marketplace app page shows you all the latest listings on your networks, and shows easy ways to filter and search for what you want.
Enter the Facebook market, click “Post a Listing”, follow the instructions and your product will be added to the entries.
1.3 Create a Facebook page for your business / product.
Facebook pages (also known as fan pages ) in addition to generating and raising awareness of your brand, can be used for different types of promotions with lots of links to landing pages on your site, which means you already have a website or blog for your business.
As with any other marketing and sales effort, your business page requires your dedication. You will have to work hard on it and it should appeal to your customers on a routine basis to remind them over and over why exactly they admire you:
Upload a logo or picture with a web address at the bottom. They will not be clickable but fans can see where they should go if they want to visit your site.
Fill out your information page completely. Here, you have a clickable web address, company overview, task, and products. You can only give what Facebook asks for or be creative and provide other information.
Add photo albums. Presenting your products is very important, use this Facebook resource to showcase your products.
Add videos. This is a simple and straightforward way to showcase your products, make short videos or slide shows.
Publish frequently. She same rules apply to Facebook as in any other social media. Everything concerns content and interaction. Post every day or several times a day to make sure you’re featured in your fans’ news feeds. This could be links to your blog, product announcements, questions, news items, or anything your fans might be interested in.
Send updates to your fans. This add-on is like email, do not use it because Facebook fans do not expect an avalanche of messages from you, but if you use it wisely, this is a useful plugin that lets you update fans about your products.
Create a landing page. The idea is that instead of sending people to your wall, as most people do, you send them to a landing page with every message you want to give them. Having a Facebook page does not mean that your customers will come on their own.
Promoting your site helps you increase your “fans”, visitors, and potential customers:
Invite your friends. You have Facebook friends, and some of them are probably interested in your products / business. Send them a personal message inviting them to see your page.
Keep the page fresh. Keep the content fresh. Remember the viral nature of Facebook, when someone takes action on your page, it may appear as a Facebook update, which will indirectly promote your page to its members.
Create an incentive to join. Set a reward only for your fans, suggest a surprise to the next event, or post special announcements on your page before you do so elsewhere.
Use your mailing list. Send email to people in your contact list and invite them to see your Facebook page.
Place a button on your site. Place a button on your website and / or blog that links to your Facebook page.
Do not leave fans hanging in the air. Respond to all comments on your page. Ask them questions in the discussion forum. You’ll send a message to say goodbye to all new fans.
Do not flood. Certainly, this not is the way to promote your Facebook page.
1.4 Establish a virtual store on Facebook.
Typically, a virtual store app will contain many products available in online retail stores that are displayed within the app, and users can click their way directly to the retailer’s online store and leave Facebook to complete the deal. There are many apps you can use to set up your store, one of which is the Payment E-Commerce Storefront
You just need to install the app. This app gives you everything you need, including a complete management area through which you can manage your store and products directly from Facebook. In addition, when you ship your store, your products can be exposed and even purchased at any other Facebook store.
Best of all, it’s free! The app does not charge anything and does not take a share of your sales revenue. You will need a PayPal account to set up your store.
1.5 Create products.
If you do not have your own products to sell, you can create products and sell them as yours.
There are two good sites where you can customize your products:
Zazzle gives you create products for sale. You can also use the My Merch Store app to advertise and sell the Zazzle products you’ve created on your Facebook.
ZEE allows you to customize watches online, which you can sell as your product on Facebook.
Advertising is one of the best ways to make money on Facebook. For this, you need to create space for your Facebook publication!
You do not really need to sell something on your Facebook, you just need to put space for advertising.
2.1 Make your Facebook interesting.
Many people browse Facebook for interesting content, things that are worth looking at. You should think of ways to make your profile / page interesting:
• Goals to support them.
• Funny things.
• Music content.
• Thematic approaches.
The goal is to develop a popular Facebook that will interest advertisers.
2.2 Find advertisers.
Now that you have a successful Facebook page, with lots of fun stuff, you have to find the advertisers. This is where the real work begins.
To find the type of advertisers whose banner you’ll put on your page, it’s best to try to combine the following issues:
Merchants with products that relate to the main topics of your page if your page talks about books, Amazon will be considered.
Merchants with products that can interest your readers. If the main goal of people visiting your page is finding friends or getting to know people online, FriendFinder is a good option.
Once you have selected the most suitable software for your page, you should investigate each one’s reward in order to figure out which of these can bring you the best income, which is an integrated function of two factors:
Campaigns with the highest profit.
The most attractive products for your readers and fans.
The final choice will determine the revenue you can get from your page, so you’ll need to do some serious research before making a final decision. Do not expect instant results, you’ll have to give it some time. If after two or three weeks, your income is very low, you will select another advertiser and replace your existing one.
All campaigns have a limited life expectancy, usually your income will increase, and then it will remain stable and eventually begin to decline. At this point, the best solution is to start the process from scratch and replace the advertiser.
2.3 Create a place for your Facebook publication.
Now that you’ve selected the right advertiser, you’ll need to create the place to publish it on Facebook.
Share links is a Facebook tool that lets you share online content with your visitors. It is a very simple resource that can be used to make money.
3.1 Share links on your profile or on your Facebook page.
To share links on your Facebook page, the process is exactly the same as the one we presented to you in the last chapter.
3.2 Share links in your Facebook group.
Like your Facebook profile and page you can also share links in your Facebook groups. The process is similar to the one we presented in Chapter 3.1.
3.3 Publishing with links.
You can use affiliate marketing to advertise with Facebook’s sharing links. For this, you must use the links given by the advertiser and use the simple URL for sharing links. You can also add some nice comments to raise the level of interest of your visitors.
In order to avoid squandering your revenue from various sites, the best way is to use an affiliate network, advertise each day to different advertisers of this network. This way, your advertising balance will be on the same site and you can present different opportunities to your visitors, keeping your page / profile interesting for your visitors.
Do not be surprised if some links are rejected. This is the Facebook filter that works to prevent certain scripts or sites. If this is the case, try different links or another advertiser.
Your Facebook application industry has exploded over the past few years and is really making serious money.
There are four tracks you can take to make money from Facebook apps:
• Install and use apps to earn money.
• Marketing applications.
• Create your own applications.
• Develop applications under contract.
4.1 Install and use Facebook apps to earn money.
There are free Facebook apps that allow you to use them to change your Facebook to a money machine. No technical skills are required, you only need to install and configure:
Cafe Press – CafePress’s records allow Facebook users to register and promote CafePress stores in their profile. With this app you can start selling everything you have in the store using your profile.
E3buy MarketPlace – With this app, you can add auctions to your profile.
eBay – From the best known auction house on the web, highlight everything you sell on eBay to your Facebook friends.
FlameTunes – You can sell your music from your artist / record label to your profile.
Garage Sale – It is an especially easy way to sell your old possessions and other second hand items to other people.
Lemonade Stand – Collect items you like from selected sites, add the widget to your profile, and you’ll be charged for everything sold.
Music Blaster – With this application, you can promote small music concerts and earn 5% on your sales.
Shopit – It is a free social trading network that gives users the ability to buy, sell or trade in any product or service.
Radical Buy – With this application, you can sell anything on your Facebook page. Register an item and make it visible to all Facebook users instantly. The innovative part is that you can offer others a commission so that they sell your items on their Facebook page, which will allow you to reach more potential buyers.
4.2 Facebook marketing applications.
Because Facebook apps are free to use, you can make money by placing advertising in your content. That’s why you can buy apps. When you customize them, you can make them available to all users, ready to install. Your money will come from advertising.
Apps-R-us has an online store where you can buy apps that aim to earn you money once you upload them. They provide information and support to help you get the most out of your purchases, and there is a wide variety of apps from games to questionnaires to eBooks and tutorials. Many apps are sold generically many times, but include a control panel that you can use to personalize and make them unique.
All these apps include space for traditional banner ads. You can choose advertisers from affiliate marketing and place their banners in your app.
Working with these apps does not require special technical skills, but you should try the free apps-R-us before spending money on serious apps.
4.3 Create your own Facebook applications.
Instead of buying and using Facebook apps to earn money from advertising, you can create your own apps. Again, you can do this without special technical skills.
AppBank is a company that focuses on software development to help Facebook users create social entertainment apps – and get money for them. Their idea is to give average Facebook users easier ways to create simple applications like questionnaires, surveys and games in their free time, and more effective ways to make money from them by providing targeted advertising.
GiftApp Generator is a tool that anyone can use to easily create Facebook gift apps. There is a real focus on helping you make money from your creations and each has four potential revenue streams.
They also provide a lot of information on how to maximize the money you earn and how to use them to drive traffic to your sites. This is a great little tool and the only drawback is the variety of things you can create with it.
4.4 Develop Facebook applications under contract.
This is an indirect source of income. If you have technical skills, you can develop applications under contract to a third party. Many companies publish contract positions in Facebook developer forums. There is a large gap in the demand and supply of developers, so finding potential customers from whom it will be possible to charge reasonable rates should not be a difficult task.
Other Facebook resources:
There are other resources / Facebook tools with which, with dedication and work, you can make money.
5.1 Facebook Groups.
The Facebook group is a huge community. As you know, anything that includes a large community is an opportunity to make money. There are Facebook groups with over fifty thousand and sometimes a million members. Therefore, this can be a very good change to the source of income.
5.1.1 Create a large group.
To achieve a large group requires patience and a bit of general knowledge:
• Finding an interesting and fun name for a group that will make people want to click on it.
• Create a group on the hottest issue lately.
• Making the group fun and up to date.
• Maintaining a clear theme for the group.
• Invite friends.
• Joining small groups and joining them.
When the group starts growing every day, it’s a sign that things are working. Once you have a large number [at least 300, more than a thousand will be better, ideal – a few thousand] you will be able to use techniques to make money.
5.1.2 Use of Link Sharing.
To use this technique, the idea is to accumulate enough readers interested in a specific topic and then, when it is the right time, use your power as a group manager to expose your advertisers’ sites, using the link sharing resource
5.1.3 Creating events.
Events are the most powerful tool you can use in a group to earn you money. See Chapter 5.2.
5.1.3 Sale of groups.
It’s hard to find a buyer. Most transactions have been done the opposite, potential customers contact large group owners and an offer is accepted.
Who are potential buyers? People who know the true marketing value of a community of thousands of members.
When it comes to money-making strategy, selling groups can not be an end in itself. But if you manage to create a large group, you can make someone interested in the business. In practical terms, selling a group consists of transferring the group’s full management to the buyer.
5.1.4 Joining other groups.
Join other groups and use advertising as a money-making strategy. You can use it to promote your site or motivate people towards an advertiser.
Do not flood, join groups that interest you or that can benefit you. Post messages that come up in line with the discussion or try to answer questions, advise the site or product. If you’re advertising an advertiser’s link, use the short URL technique.
This resource is available in your profile, page, and group. The really good thing about events is that you can invite all your friends and it’s a safe way without getting caught in Facebook’s spam filters.
Events are very helpful and are a powerful tool if you want to pretend that you are organizing real events to promote your business. But, if you are 100% virtual, you can still use this tool to increase your income.
If you want to get good results with the event tool, do not use it often, you can look like an observer and lose the interest of your friends and admirers.
5.2.1 Using Affiliate Marketing.
Many advertisers have special offers and are routinely limited such as Christmas, Valentine’s Day, etc.
This is a very good opportunity to create an event in your profile, page or group and let your friends and fans know about this good opportunity. You will drive them towards the advertising link given by the advertiser to earn commissions on final sales.
Let’s look at an example:
We are going to create an event about promoting the special Mother’s Day on Amazon.com on our Facebook page (you can do a similar process on your profile or group).
The advertiser gives a link to this promotion. We shortened the link because it’s too big, and that’s the main issue, people will see it and think we’re trying to sell them something.
We fill the event box. Now, you can share the event with all your fans.
5.2.2 Promote your products.
If you have a website that sells your products, you can also launch special promotions and create similar events to drive people to the promotion landing page on your site.
5.3 Share videos.
Adding videos to your Facebook profile, page, or group and sharing them can be a good marketing tool to promote your products or the products of your advertisers.
Video marketing has become one of the best promotional tools for online businesses. When the videos are well executed, they can easily grab the attention of potential customers. Short, sharp videos get views. Video advertising gets the viewer’s attention faster than printed advertising.
Online video marketing includes a lot more advantages than other traditional marketing tools. Potential customers prefer to watch a short promotional video rather than read the details on a website.
A video with good graphics and specific explanations about the service or product is a key to attracting customers. A good marketing campaign that uses videos can sell a better product or service than any other advertising medium.
So, you can use Facebook’s “Share Videos” tool to add your own promotion videos and drive potential customers to your website or advertiser’s landing page. Among other things, it’s important to consider three basic rules for your presentation videos:
• Short and to the point.
• Inventory of information and clear explanations.
• Display a visible link to your page.
Preparing a presentation video is not an easy task. A simple way to start, and at the same time create good presentation videos, is to use PowerPoint.
5.4 – Facebook Chat
Facebook chat is very similar to other IM services.
As you know, the marketing of 1 on 1 website communication is not over. To use this technique, good background work should be done. Check out all of your friends’ profiles, you’ll find people posting problems, questions, doubts, needs, etc. You will be surprised at what people publish in their Facebook updates.
Edit a list of friends you can offer or a service to solve their issues. You then need to find them connected to chat and view your solution to their problem. The sale depends only on your marketing capabilities in a 1-by-1 presentation.
• Other sources of income:
So far, we’ve shown you the key techniques you can use to earn money with Facebook. There are a few other aspects you can take into account in your project. They can be an alternative or complement.
6.1 Sell Your Own Services.
People will pay for skills or knowledge that others like you have. What skills or knowledge do you have that you can sell to others? Or what can you learn to do?
The answer to these questions will tell you which services you can sell online. The sale of the service is basically the sale of the allotted time. Someone with specific knowledge or capability sells hours that pass on solutions required by a “customer”.
To market your services on Facebook, you can use the same techniques that we showed you to market your products.
6.2 Sell ideas.
If you have a good idea for a new Facebook app, but you do not have the skills (or money) to set up and run, you can sell the idea to companies like Bay Partners.
6.3 Directing people to GPT software.
GPT software are becoming a very interesting and popular way to make money online.
One of the main streams of these software is to refer people and get commissions on their profits. You can use all of the techniques we showed you to advertise collaborative marketing and publish your referral link.
6.4 Contextual Advertising
Contextual advertising is advertising that directly links to the content of a web page on which it is served. This is now the leading way of online advertising.
Would have been useful if we had used it on our Facebook but unfortunately, it is not possible because you need to insert scripts and Facebook do not allow it.
If you want to use contextual advertising, the best suggestion is to create your own blog or page, where you’ll show contextual ads and promote them on your Facebook with banners or links to drive traffic there.
Google Ad Sense is the best known provider of contextual advertising, but there are many more that you can use.